Top 3 considerations for a bullet-proof referral program

Unfortunately, where there are referral and loyalty programs, there are a small minority who try to exploit the system. This is known as referral fraud, where there are a small minority who attempt to abuse your brand’s referral program to gain rewards that haven’t been genuinely earned. Creating a bullet-proof referral program is as simple as incorporating 3 considerations.

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Why your brand needs an Online Brand Community

Things are changing. In the world of commerce, it's getting harder for businesses to cut through the competition and differentiate themselves. Very few companies are innovating by turning to community marketing as an antidote to the digital duopoly of Facebook & Google.

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Digital is changing the "consumer decision making process"

The way consumers decide to buy products has evolved thanks to the changes in technology and media, which as a result is changing consumer behaviour. Here's how.

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PinDuoDuo: 0 to $24 billion in 3 years with social commerce

In China, the world’s largest e-commerce market is currently being disrupted by a new social shopping app called PinDuoDuo. Pinduoduo is revolutionising the traditionally solitary online shopping experience by successfully integrating social functions into the business model.

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