DMEXCO19: 5 insights shaping the future of digital marketing

Last week Groupify took part in DMEXCO, Europe’s largest digital marketing conference, which brings over 40,000 visitors and 1,000 exhibitors to Cologne, Germany for two days of marketing & eCommerce networking opportunities. There were many seminars and talks by global business leaders who provided invaluable insights on trends affecting the world at large. Here’s our digest of what went down at DMEXCO.

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The future of eCommerce: takeaways from Mary Meeker's annual report

If you’re involved in the eCommerce space, chances are you have heard of Mary Meeker’s internet trends report. This report, which delineates data impacting commerce from 2019 into a slide deck -- is the cornerstone of many professionals. Here’s the key trends of 2019, which you can utilise to create informed decisions for your business.

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What is social commerce?

Traditional shopping is an social activity. Look around your local shopping mall and you will notice that most people shop with friends & family, and a very small minority of people shop alone. Yet while traditional shopping experiences are social, the prevalence of social media is also causing a shift in how we all make purchasing decisions. This has led to the birth of buzzwords like ‘social commerce’. But what exactly is social commerce and what does it mean?

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Google & Facebook are killing your business

In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking. We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content.

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Top 3 considerations for a bullet-proof referral program

Unfortunately, where there are referral and loyalty programs, there are a small minority who try to exploit the system. This is known as referral fraud, where there are a small minority who attempt to abuse your brand’s referral program to gain rewards that haven’t been genuinely earned. Creating a bullet-proof referral program is as simple as incorporating 3 considerations.

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Why your brand needs an Online Brand Community

Things are changing. In the world of commerce, it's getting harder for businesses to cut through the competition and differentiate themselves. Very few companies are innovating by turning to community marketing as an antidote to the digital duopoly of Facebook & Google.

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Digital is changing the "consumer decision making process"

The way consumers decide to buy products has evolved thanks to the changes in technology and media, which as a result is changing consumer behaviour. Here's how.

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