Posts tagged group shopping
The future of eCommerce: takeaways from Mary Meeker's annual report

If you’re involved in the eCommerce space, chances are you have heard of Mary Meeker’s internet trends report. This report, which delineates data impacting commerce from 2019 into a slide deck -- is the cornerstone of many professionals. Here’s the key trends of 2019, which you can utilise to create informed decisions for your business.

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What is social commerce?

Traditional shopping is an social activity. Look around your local shopping mall and you will notice that most people shop with friends & family, and a very small minority of people shop alone. Yet while traditional shopping experiences are social, the prevalence of social media is also causing a shift in how we all make purchasing decisions. This has led to the birth of buzzwords like ‘social commerce’. But what exactly is social commerce and what does it mean?

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Google & Facebook are killing your business

In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking. We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content.

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PinDuoDuo: 0 to $24 billion in 3 years with social commerce

In China, the world’s largest e-commerce market is currently being disrupted by a new social shopping app called PinDuoDuo. Pinduoduo is revolutionising the traditionally solitary online shopping experience by successfully integrating social functions into the business model.

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