Posts tagged referral marketing
Google & Facebook are killing your business

In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking. We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content.

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Top 3 considerations for a bullet-proof referral program

Unfortunately, where there are referral and loyalty programs, there are a small minority who try to exploit the system. This is known as referral fraud, where there are a small minority who attempt to abuse your brand’s referral program to gain rewards that haven’t been genuinely earned. Creating a bullet-proof referral program is as simple as incorporating 3 considerations.

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