Posts tagged social commerce meaning
What is social commerce?

Traditional shopping is an social activity. Look around your local shopping mall and you will notice that most people shop with friends & family, and a very small minority of people shop alone. Yet while traditional shopping experiences are social, the prevalence of social media is also causing a shift in how we all make purchasing decisions. This has led to the birth of buzzwords like ‘social commerce’. But what exactly is social commerce and what does it mean?

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