Posts tagged social shopping
Top 3 considerations for a bullet-proof referral program

Unfortunately, where there are referral and loyalty programs, there are a small minority who try to exploit the system. This is known as referral fraud, where there are a small minority who attempt to abuse your brand’s referral program to gain rewards that haven’t been genuinely earned. Creating a bullet-proof referral program is as simple as incorporating 3 considerations.

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PinDuoDuo: 0 to $24 billion in 3 years with social commerce

In China, the world’s largest e-commerce market is currently being disrupted by a new social shopping app called PinDuoDuo. Pinduoduo is revolutionising the traditionally solitary online shopping experience by successfully integrating social functions into the business model.

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